Media Essentials

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Author by Richard Campbell
Genre :
Editor : Macmillan Higher Education
ISBN : 9781319266073
Type Books : PDF & Epub
File Pages : 524
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A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.


The Importance Of The Media Essentials And Impact Of Current Events Grade 4 Children S Reference Books

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Author by Baby Professor
Genre : Juvenile Nonfiction
Editor : Speedy Publishing LLC
ISBN : 9781541962934
Type Books : PDF & Epub
File Pages : 72
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The media is said to be the government’s watchdog. It serves many purposes but primarily to deliver news on what’s happening around us. How the media chooses and delivers news impact people’s reaction. In this book, you will read about the importance of the media as well as its functions in the society. Grab a copy today.


Essentials Of Teaching And Integrating Visual And Media Literacy

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Author by Danilo M. Baylen
Genre : Education
Editor : Springer
ISBN : 9783319058375
Type Books : PDF & Epub
File Pages : 292
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This book focuses on how to effectively integrate the teaching and learning of visual and media literacies in K-12 and higher education. Not only does it address and review the elements and principles of visual design but also identifies, discusses and describes the value of media in learning diverse and challenging content across disciplines. Finally, this book provides a balanced treatment of how visual and media literacies support deep content learning, student engagement, critical thinking, creativity, problem solving, and production.


Media Law Essentials

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Author by Douglas Maule
Genre : Law
Editor : Edinburgh University Press
ISBN : 9780748698431
Type Books : PDF & Epub
File Pages : 217
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Media Law Essentials is an invaluable study guide for students. It provides up-to-date, concise and comprehensive coverage of media law in Scotland and is the ideal text for students who come new to the subject and for those preparing for exams. This book is also an excellent resource for those who need to refresh or update their knowledge. Summary sections of Essential Facts and Essential Cases will help students identify, understand and remember the key elements of the subject. Contents Sources of the Law and Court Structure Reporting Restrictions Contempt of Court Defamation Official Secrets Racial Hatred Privacy Breach of Confidence Copyright UK Media Regulation EC Media Regulation


Media Education For A Digital Generation

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Author by Julie Frechette
Genre : Social Science
Editor : Routledge
ISBN : 9781317402978
Type Books : PDF & Epub
File Pages : 300
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Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.


Communicating Connecting With Social Media

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Author by William M. Ferriter
Genre : Business & Economics
Editor : Solution Tree Press
ISBN : 9781935543138
Type Books : PDF & Epub
File Pages : 144
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Social media holds great potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors examine how enterprising schools are using social media tools to provide customized professional development for teachers and to transform communication practices with staff, students, parents, and other stakeholders.


Essentials Of Media Planning

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Author by Arnold M. Barban
Genre : Business & Economics
Editor : N T C Business Books
ISBN : 0844235229
Type Books : PDF & Epub
File Pages : 184
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In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage An illustrated analysis of the media decision-making process The enhanced role of database marketing in media planning to reach individual consumers with targeted messages Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data Up-to-date media sources and statistics Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P Authoritative and easy-to-use, Essentials of Media Planning is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.


Essentials Of Public Health

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Author by Guthrie S. Birkhead
Genre : Medical
Editor : Jones & Bartlett Learning
ISBN : 9781284173253
Type Books : PDF & Epub
File Pages : 333
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As one of the foundational texts in the Essential Public Health series, Essentials of Public Health, Fourth Edition -- formerly authored by Turnock -- is an excellent introduction to the field of public health, covering public health practice, government public health, and careers in public health. After defining Public Health and looking at the current U.S. public health system and practice, the book looks at population health measurement, policy development, and collaboration between the public health and the health system. Final chapters explore career opportunities in public health administration, epidemiology, public health nursing, and health education as well as emerging ones such as health information technologists, emergency managers, and more. Helpful learning tools such as chapter exercises and discussion questions, making it an ideal text to prepare your students for the profession of public health.


Design Essentials For The Motion Media Artist

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Author by Angie Taylor
Genre : Computers
Editor : Taylor & Francis
ISBN : 9781136136856
Type Books : PDF & Epub
File Pages : 320
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Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.


Fundamentals Of Data Visualization

Details Book:
Author by Claus O. Wilke
Genre : Computers
Editor : O'Reilly Media
ISBN : 9781492031055
Type Books : PDF & Epub
File Pages : 390
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Effective visualization is the best way to communicate information from the increasingly large and complex datasets in the natural and social sciences. But with the increasing power of visualization software today, scientists, engineers, and business analysts often have to navigate a bewildering array of visualization choices and options. This practical book takes you through many commonly encountered visualization problems, and it provides guidelines on how to turn large datasets into clear and compelling figures. What visualization type is best for the story you want to tell? How do you make informative figures that are visually pleasing? Author Claus O. Wilke teaches you the elements most critical to successful data visualization. Explore the basic concepts of color as a tool to highlight, distinguish, or represent a value Understand the importance of redundant coding to ensure you provide key information in multiple ways Use the book’s visualizations directory, a graphical guide to commonly used types of data visualizations Get extensive examples of good and bad figures Learn how to use figures in a document or report and how employ them effectively to tell a compelling story