Essentials Of Mass Communication Theory

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Author by Arthur Asa Berger
Genre : Language Arts & Disciplines
Editor : SAGE
ISBN : 0803973578
Type Books : PDF & Epub
File Pages : 226
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'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound


Journalism And Mass Communication In Africa

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Author by Festus Eribo
Genre : Political Science
Editor : Lexington Books
ISBN : 0739103776
Type Books : PDF & Epub
File Pages : 188
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Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.


Mcquail S Mass Communication Theory

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Author by Denis McQuail
Genre : Social Science
Editor : SAGE
ISBN : 1446244024
Type Books : PDF & Epub
File Pages : 633
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"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.


Mass Communication

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Author by Ralph E. Hanson
Genre : Language Arts & Disciplines
Editor : SAGE Publications
ISBN : 9781544332352
Type Books : PDF & Epub
File Pages : 529
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Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.


Women In Mass Communication

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Author by Pamela J. Creedon
Genre : Social Science
Editor : Taylor & Francis
ISBN : 9781000823028
Type Books : PDF & Epub
File Pages : 220
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This fourth edition of Women in Mass Communication addresses the myriad changes in media and mass communication disciplines in relation to women over the last five decades. This volume traces the history of diversity, equity, and inclusion for women in media, enabling greater understanding of global discourses and inequities, exploring transnational feminism, offering criticism of underlying structures, and calling for meaningful changes to media systems. With particular emphasis on educational and professional approaches to media communication, the book brings together a wide variety of specific topics and connects them through an intersectional feminist lens that values diversity, equity, and inclusion while exposing global systemic misogyny. The volume features 23 authors with a variety of backgrounds and perspectives from Australia, Germany, Ghana, Kenya, Korea, New Zealand, Saudi Arabia, United Arab Emirates, United Kingdom, and the United States. This fourth edition focuses on marginalization practices—race, ethnicity, LGBTQ+, social class, and in multiple societies—providing insight into identity and difference in a global context. An important text for students and scholars examining gender in relation to mass communication, media studies, and journalism, as well as those exploring wider issues of diversity, equity, and inclusion within these disciplines.


Anthropology And Mass Communication

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Author by Mark Allen Peterson
Genre : Social Science
Editor : Berghahn Books
ISBN : 9781782381624
Type Books : PDF & Epub
File Pages : 340
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Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.


Theory And Research In Mass Communication

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Author by David K. Perry
Genre : Language Arts & Disciplines
Editor : Routledge
ISBN : 9781135644994
Type Books : PDF & Epub
File Pages : 336
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This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.


Trager S The Law Of Journalism And Mass Communication

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Author by Victoria Smith Ekstrand
Genre : Language Arts & Disciplines
Editor : SAGE Publications
ISBN : 9781071857908
Type Books : PDF & Epub
File Pages : 1124
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Trager′s The Law of Journalism and Mass Communication provides a clear and engaging introduction to media law with comprehensive coverage and analysis for future journalists and media professionals. Grounded in the traditions and rules of law, along with fresh facts and examples, the authors demonstrate how the law functions in everyday life. The Eighth Edition of this bestselling text offers students a new breadth and diversity of material and brings the law to life with cutting-edge research, the latest court and legislative rulings, and a wealth of new content. Included with this title: LMS Cartridge: Import this title′s instructor resources into your school′s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.


International Afro Mass Media

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Author by James Phillip Jeter
Genre : Social Science
Editor : Greenwood Publishing Group
ISBN : 0313284008
Type Books : PDF & Epub
File Pages : 320
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The first serious academic assessment of the relationships between the more than one billion people in Africa or of African descent and "Afro" mass media around the world.


Mass Media People And Politics In Nigeria

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Author by Luke Uka Uche
Genre : Social Science
Editor : Concept Publishing Company
ISBN : 817022232X
Type Books : PDF & Epub
File Pages : 292
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This Study Brings To The Fore The Precarious Predicament Of The Mass Media Of A Country Whose Political Culture Is Characterised By Divergent And Powerful Interest Groups With Insatiable Political And Economic Demands On The Larger Political Entity. It Demonstrates How Nigeria`S Development As A Nation State Has Similarily Influenced The Way And Manner Of The Organisation, Administration And Contents Of Her Mass Media Systems.